What’s in a name?

Who_is_itWhat’s in a name? A lot of course! I just received a cease and desist order from Fishman for the name “Neo Aura”. I realised too late that they are also using the name “Aura” with their audio signal conditioners. For the record, it is not our intention to infringe upon Fishman’s trademarks.

Now I have to play the name game again! Oh well, I guess it’s not too late. I’m glad it came before our release. It’s good to change the name too as it is causing confusion with the original Neo Multichannel Pickup. Pardon me in advance for the confusion.

Name suggestions welcome!


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