I find it amusing when people talk about the “sound” of the magnet in pickups :-). The magnet has no sound! If you don’t believe me, perhaps you might reconsider if it’s coming from Bill Lawrence. Here’s what he has to say on the matter:
When I read that ceramic magnets sound harsh and alnico magnets sound sweet, I ask myself, ” Who the hell preaches such nonsense?” There are harsh-sounding pickups with alnico magnets and sweet-sounding pickups with ceramic magnets and vice-versa! A magnet by itself has no sound, and as a part of a pickup, the magnet is simply the source to provide the magnetic field for the strings. The important factor is the design of a magnetic circuit which establishes what magnet to use.
It does not really matter which magnet you use as long as the magnetic circuit is properly designed within sensible parameters. One design consideration is the total magnetic pull the magnets exert on the strings. Too strong, and you’ll get “stratitis” (No, it’s not some kind of ailment amongst guitar players ;-). Another important factor is magnetic flux variance versus distance, following the inverse square law. Simply put, magnetic pull decreases as the square of the distance from the magnet. Hence, the choice of magnet may influence the string displacement as it vibrates over the magnetic field.